soundcloud is great because it makes it really user-friendly to embed your songs in a flash player, which can then be posted around the internet. unfortunately, there's a lot a lot of uninteresting sludge out there....everyone is an artist.
like any other social media site, independent artists use it to self-promote, often "following" hordes of people, in the hopes that it will help turn around and build into something bigger. i usually check out the tracks from most artists that "follow" me. if they're interesting, i follow back. i think it's good soundcloud etiquette. every now and then, i am truly "wowed" by some strange talent....
check this out...an ambient/folk duo called "Annie & The Crowman", based out of UK:
(unfortunately, they have chosen to disable the "share" option of their music...oh well....so you have to click this link to listen)
annieandthecrowman
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